Fine-tuning on custom data will beat out the mainstreet llms

After @Pinterest @Airbnb @NotionHQ @cursor_ai, today it’s @eoghan @intercom publicly sharing that they’re finding it better, cheaper, faster to use and train open models themselves rather than use APIs for many tasks.

And hundreds of other companies are doing the same without… pic.twitter.com/fr1Fen3GT3

— clem 🤗 (@ClementDelangue) March 26, 2026